Role Overview

Job Title: Marketing Specialist / Marketing Coordinator
Reports To: Marketing Manager
Location: Hybrid / Remote / On-site
Position Summary: Drive brand awareness, generate customer leads, and execute multichannel marketing campaigns to support business growth.

Key Responsibilities

Campaign Execution: Plan and execute digital, social media, and email marketing campaigns.
Content Creation: Write clear copy for ads, websites, and promotional materials.
Market Research: Analyze customer behavior, track competitor activity, and identify market trends.
Performance Tracking: Use tools like Google Analytics to measure return on investment (ROI) and key performance indicators (KPIs).
Collaboration: Work with sales and design teams to build effective landing pages and promotional assets.

Qualifications

Education: Bachelor's degree in Marketing, Business, Communications, or a related field.
Experience: 1 to 3 years of hands-on marketing or advertising experience.
Skills: Strong written communication, basic SEO knowledge, and familiarity with social media platforms.
Software: Proficiency with CRM tools like HubSpot or Salesforce.

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